Case Study #3
The Problem
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Sales during high volume Thanksgiving Weekend did not reach expectations. |
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Losing customers to large discount retailer, K-Mart and Target. |
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Need to increase Store traffic ASAP to meet year-end projections. |
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National TV and Print are locked in and cant be increased or moved. |
The Solution
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Local market Radio and Newspaper campaign. |
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Ran promotions offering consumers Gift certificates and other incentives to drive store traffic. |