Case Study #3

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The Problem

Sales during high volume Thanksgiving Weekend did not reach expectations.


Losing customers to large discount retailer, K-Mart and Target.


Need to increase Store traffic ASAP to meet year-end projections.


National TV and Print are locked in and can’t be increased or moved.

The Solution

Local market Radio and Newspaper campaign.


Ran promotions offering consumers Gift certificates and other incentives to drive store traffic.


Case 1 Case 2 Case 3 Case 4 Case 5 Case 6 Case 7

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