Case Study #6


The Problem

Introducing Pre-Paid Wireless product to Young adults and Teens, demos the company had never marketed to before.

The Solution

Aggressive program of non-traditional media including:


Youth Targeted out of home (e.g. Wild Postings, Bus Shelters, Postcards).


Heavy youth Radio and MTV schedules.


Promotions on local radio with product giveaways (First Time in AT&T wireless History).


Sponsorships of MTV New year's eve Special in LA & Brittany Spears/Christina Aguilara concert in New York.


Case 1 Case 2 Case 3 Case 4 Case 5 Case 6 Case 7

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